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Show posts MenuQuoteOne comes in the form of NewNew, a start-up in Los Angeles, that describes its product as creating a "human stock market." On the app, fans pay to vote in polls to control some of a creator's day-to-day decisions.
For example, a creator can use NewNew to post a poll asking which sweater they should wear today, or who they should hang out with and where they should go. Fans purchase voting power on NewNew's platform to participate in the polls, and with enough voting power, they get to watch their favorite influencer live out their wishes, like a real life choose-your-own-adventure game.
"Creators are burning out, but their fans want more and more," said Jen Lee, 25, the founder of a popular creator economy community on Discord. "By monetizing each aspect of their life, they can extract value from everyday interactions."
Courtne Smith, the founder and chief executive of NewNew, said the company was "similar to the stock market" in that "you can buy shares, which are essentially votes, to be able to control a certain level of a person's life."
"We're building an economy of attention where you purchase moments in other people's lives, and we take it a step further by allowing and enabling people to control those moments," she said.
QuoteWhile the beta test is still invite-only for creators, Ms. Smith hopes that eventually everyone — from celebrities to average people — will be able to leverage it to monetize their lives.
"Sure, it's fun to control a famous influencer or celebrity, but it's honestly just as entertaining to control someone you go to school with, or your boyfriend's ex-girlfriend, or an author planning their next sci-fi novel, or a beauty founder creating their next makeup palette," she said. "It doesn't matter how boring you think you are, there's someone out there who would find your life interesting to the point that they're willing to pay."