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Show posts MenuQuoteWestââ,¬â,,¢s new company, DONDA (named for Westââ,¬â,,¢s deceased mother), will apparently have ââ,¬Å"over 22 divisions with a goal to make products and experiences that people want and can afford,ââ,¬Â according to the rapper, adding that he wants ââ,¬Å"to put creatives in a room together with like minds that are all waaaay doper than meââ,¬Â¦ We want to help simplify and aesthetically improve everything we see hear, touch, taste and feelââ,¬Â¦ To dream of, create, advertise and produce products driven equally by emotional want and utilitarian need.. To marry our wants and needs.ââ,¬Â
If this all sounds like the exciting late-night ramblings of a musician with a lot of money and success behind him rather than a successful business plan to you, then youââ,¬â,,¢re not alone ââ,¬â€œ especially considering the ââ,¬Å"over 22 divisionsââ,¬Â part. West claimed at one point to be ââ,¬Å"assembling a team of architects, graphic designers, directors musicians, producers, AnRs, writers, publicist, social media experts, app guys, managers, car designers, clothing designers, DJs, video game designers, publishers, tech guys, lawyers, bankers, nutritionist, doctors, scientist [and] teachersââ,¬Â for the company, which hardly sounds like the most organized effort.